Know-how
The hands that make the difference
Behind every order: women of the Souss, and skills learned from generation to generation.


Argan oil, step by step
Gather and dry
The fruits of the argan tree are gathered, then dried in the sun.
Crack
Each nut is cracked between two stones to free the kernels. It is the most delicate step.
Roast, or not
Roasted kernels give the nutty culinary oil. Raw kernels give the cosmetic oil.
Press
The kernels are pressed; the oil rests, then it is filtered.

Amlou, stone-ground
Roast
The almonds are roasted to bring out their flavour.
Grind
They are ground until they turn into a paste.
Blend
Culinary argan oil and honey are added, then mixed until smooth.
Why made to order?
Preparing after the order means no products waiting around. It also means working at the pace of real orders, without overproduction.
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